Design thinking- what is design thinking How might an organization Essay

Design thinking- what is design thinking How might an organization create and sustain competitive advantage through the strateg - Essay Example In case of manufacturing or production, design thinking is a process of generating new ideas regarding a product or a service and then taking required steps for the implementation of those ideas in the product development process. Design thinking relates to the concept of innovation in that both of them are aimed towards putting some new ideas into practice which can improve the business of the company. If, in a market, a product is introduced which was not available before in the market, that product is considered an innovative product with innovative design and functionality that never existed before. Some of the main features of design thinking in organizations include modification of business processes to make them adaptable to the changed business environment, use of latest technology to create new products, and modernization of ideas In this paper, we will discuss the impact of design thinking on the strategic performance of company. The paper will include information on the be nefits of design thinking for companies, as well as the way design thinking and innovation can be used by a hospitality company to achieve competitive advantage in market. 2. ... McCallum (2010) states â€Å"creativity is important, particularly in business to remain competitive, to provide opportunities for staff and to create a fulfilling environment which has no constraints on free thinking†. To achieve competitive advantage, innovation and design thinking are not only required in the product manufacturing processes but also in processes and organizational culture. Stressing on the need for innovation and design thinking, Hunt (2007) states â€Å"a company cannot exist and develop without innovation technologies in the modern competitive world†. Observation and logical thinking is the central point for design thinking. Design thinking also improves decision making and problem solving skills, as well as integrates the use of Blue Ocean strategy which is considered necessary for bringing improvement in the business performance and achieving competitive advantage. Design thinkers create and consider a wide range of options to come up with some p articular decision regarding process change. They basically work to add some unique and inspiring features to products so that they become attractive for customers. It is a fact that customers drive the company towards competitive advantage. The more the customers of a company will have, more will be the chance for the company to achieve competitive edge in the market. Talking about the role of design thinking and innovation in achieving the goals of competitive advantage for companies, Berkun (2007, p.140) states â€Å"the innovation earns you money, is enjoyable to work on, or solves the problem that interests you†. According to Chesbrough (2003), no organization can achieve market domination without bringing